Last How To’sday we introduced the topic of metrics and half of the Why of it – namely, “because it makes sense”.
This week, the other Why, “because it’s required” is covered – it means putting a little more focus on Objectives, but metrics are at the core of that.
Lastly, we’ll make a good start at examples of metrics by looking at a typical suite of HR measureables.
Where are the Requirements?
Within 9001:2008
Let’s start with ISO 9001:2008 as it is representative of the requirement within several other standards. Mainly, there’s this:
4.2 Documentation requirements
4.2.1 General
The quality management system documentation shall include
a) documented statements of a quality policy and quality objectives,
b) a quality manual…
This section requires that objectives be documented, and by documented this means according to the methods described in 4.2.3 Control of documents.
So, objectives are in the same documentation category as your Quality Manual, the Quality Policy and all of the required procedures as stated in the standard.
I thought we were talking about metrics? As covered in the last installment, metrics are the method by which performance to an objective is measured. Can’t discuss objectives, without touching metrics.
5.4.1 Quality objectives
Top management shall ensure that quality objectives, including those needed to meet requirements for product…, are established at relevant functions and levels within the organization. The quality objectives shall be measurable and consistent with the quality policy.
One key point here is, “established at relevant functions and levels within the organization“. So, if a function doesn’t have at least one objective, an organization would have to make the claim that the function isn’t relevant. If it isn’t relevant – why is it there?
And to underscore the point of what a metric is, the section also contains, “The quality objectives shall be measurable“.
I do realize that may present a slight contradiction to what is stated in ISO 9000:2005 (Definitions) as it says, under the term (3.5.1) distinguishing feature (a component of an objective), “A characteristic can be qualitative or quantitative.”
We’ll have to assume that a qualitative characteristic is measurable. I guess that’s what adjectives are for. Don’t worry, that potential disconnect is the least of your worries.

Objectives are built into PDCA
Also, within 9001:2008 is a discussion of the Plan-Do-Check-Act (PDCA) process. In the description of “Plan” it states:
“establish the objectives and processes necessary to deliver results in accordance with customer requirements and the organization’s policies.”
And for “Check”, it adds:
“monitor and measure processes and product against policies, objectives and requirements for the product and report the results.”
Clearly, for an organization to be compliant with ISO 9001:2008, it must conform to the model presented by PDCA – a major component of the current version. Establishing objectives and monitoring performance against them via metrics is then a key management system component.
Annex SL
For the future, it’s wise to look toward Annex SL as a guide as this will cover many sectors – and it is built into the next version of ISO 9001.
Where is says, “XXX” it means “Insert management system nomenclature of choice here” – such as “Environmental” or “Quality” or “Safety“, etc.
6.2 XXX objectives and planning to achieve them
The organization shall establish XXX objectives at relevant functions and levels. The XXX objectives shall
- be consistent with the XXX policy
- be measurable (if practicable)
- take into account applicable requirements
- be monitored
- be communicated, and
- be updated as appropriate.
Nearly the same as 9001:2008, right? Those bullets are, with the exception of the last, accounted for within the current text in several places.
There’s a few helpful Notes further down the section as well:
NOTE 1 to entry: An objective can be strategic, tactical, or operational.
NOTE 2 to entry: Objectives can relate to different disciplines (such as financial, health and safety, and environmental goals) and can apply at different levels (such as strategic, organization-wide, project, product and process (3.12)).
NOTE 3 to entry: An objective can be expressed in other ways, e.g. as an intended outcome, a purpose, an operational criterion, as an XXX objective or by the use of other words with similar meaning (e.g. aim, goal, or target).
Some Actual Metrics
Here’s a look at the possibilities. Not all of these are suitable for all organizations and the list isn’t exhaustive.
And, just like more rivets won’t make an airplane stronger, the full collection isn’t something to “strive for”. Some of these may even be mutually exclusive.
In no particular order – Here we go!
Human Resources
Timing related
- Days to orientation training: Assumes must be done within X days,
- Other required training completed on-time
- Reviews done: (percentage)
- Reviews late
Training Related
- Percentage of required training completed: Forces a clearer definition of training requirements
- Pass/Fail rate for verification of effectiveness: Are some methods better than others; can they be made better? Should everyone pass every time?
- Trainer/Training satisfaction indexes: Are some trainings better than others… Ask the students.
Recruitment related
- Interviews to offers ratio: Provides a measure of how efficient recruitment is. Track by manager to get data across departments, and which managers might need help.
- Referral rates by department: Part of the new hiring process or even the exit interview (in some cases) – “Would you recommend [your company] to a friend?” Better to make it a scale from 1-5, for example.
- Percentage of hires by source: For your business, is Monster better than LinkedIn? And so-on.
Retention related
- Retention rate by type of employee: What are the mission critical roles, or the day-to-day “getting it done”, or the “can find this role anywhere” types? Are you better at retaining some levels over others?
- Resignation rates by department: Not necessarily a reflection of a bad manager, there may be other factors at work.
- Overall Monthly Turnover Rate: The standard calculation goes: (number of departures during month divided by the average number of employees during month) x 100 to get the rate).
Performance Related
- Revenue per Employee: Simply total revenue divided by total number of employees.
- Human Capital Cost: Pay + Benefits + Contingent Labor Cost / Full Time associates.
- HR to Staff Ratio: Employees / Human Resources Team Members. Essential if you ever want to justify departmental expansion.
- Promotion Rate: Promotions / Headcount.
- Overtime per Individual Contributor Headcount: Overtime Hours/Individual Contributor Headcount.
- Employee Absence Rate: Number of days in month / (average number of employees during month x number of days).
Demographic Related
Hires that meet certain demographic characteristics can reflect a broad spectrum of requirements, policies and philosophies. These metrics are not a means toward discrimination, but as a tool to determine progress toward a goal or objective.
- Percentage [Females, Military Service, Race] by Management Level: Can be essential when bidding some government contracts and to fortify positions with a given quality policy.
- Average Age of Employees: Consider breaking this down by department, management level – or both.
Until Next Week!
I hope you were able to find something useful in the HR list of metrics. And, with some luck, you’ve gained a broader understanding of why we need metrics at all.
Next week we’ll look at the other main departments within a typical organization – along with additional rationale behind their implementation.
Thanks again for reading.
Sal



