
Quality metrics are a vital part of any management system. They allow for data-driven decision making. They allow the individuals within an organization to be able to answer the question, “How’s it going?” – without resorting to “gut feel”.
Gut feel is horribly unreliable, our brains lie to us (read the very good You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You’re Deluding Yourself, for examples).
I’ve covered quality metrics in earlier posts, particularly with regard to goals and objectives. That two-parter grew into some specific metrics for a Human Resources department and I’d like to add more departments as well.
Frankly, it got away form me a little. Hey, it happens… Let us begin again.
What are Quality Metrics?
Quality metrics, to summarize and perhaps pull a different tack, are the basis for continual improvement. Continual improvement is a large component of what compliance to the standard means. To use an oft quoted phrase, “If you don’t know where you are, a map won’t help. ” (attributed to software engineering legend Watts Humphrey).
- Metrics let you know where you are – goals, objectives tell you where you want to be.
- Metrics are measurable, and they are often numeric.
- Metrics are sometimes called KPI’s (Key Process Indicators).
- Metrics can be called Measurables (because they should be measurable).
The Minimum Set
When we audit, we’re looking for a minimal set of these measurables. I want to let you know that set, so your life – and mine, can be a little easier. And no, these aren’t set in stone, most of them aren’t anyway – but you should have something like these.
You should have something.
The other influence on the minimum set is going to be the Quality Policy of the company. Generally however, the most basic quality policy invokes the necessity for the metrics I will discuss below.
If your quality policy has something particular, like “… happy employees” then part of the set should have some way to measure that (Employee Turnover, for example). Or if the policy addresses “… a vital part of the community”, then your collection of metrics should include a measurement for that (participation in community outreach programs, perhaps).
To be fair, the standard is only specific about one metric, and metrics are only one way to measure an objective. And where 9001 isn’t specific, it is so general that justifying the absence of a metric or the objective it measures get’s very… convoluted.
And this measuring of objectives is important because the gospel, according to 5.4.1, says that objectives shall be established at all relevant functions and levels within an organization. Here’s the chapter and verse:
5.4.1 Quality objectives
Top management shall ensure that quality objectives, including those needed to meet requirements for product…, are established at relevant functions and levels within the organization. The quality objectives shall be measurable and consistent with the quality policy.
Objectives shall be measurable… okay, I can play devil’s advocate too; “accomplished or not accomplished” – that’s a measurement.
Fine, that works – and sometimes it makes complete sense. But sometimes it is, at best, a short-cut, and as my dear-old-dad used to say, “You’re only hurting yourself”.
Metrics can heal. I said the standard only specifies one metric, so here it is:
8.2.1 Customer satisfaction
As one of the measurements of the performance of the quality management system, the organization shall monitor information relating to customer perception as to whether the organization has met customer requirements. The methods for obtaining and using this information shall be determined.NOTE Monitoring customer perception can include obtaining input from sources such as customer satisfaction surveys, customer data on delivered product quality, user opinion surveys, lost business analysis, compliments, warranty claims and dealer reports.
So, an auditor wants to see that. What is your customers’ perception of how your company is meeting their requirements?
Not, “Our customers love us!” verbally expressed.
Not, “We hardly get any complaints.”
And no, not the blank deer-in-the-headlights stare followed up with, “So, would you like another doughnut?” (Yes. Yes, I would very much like another doughnut).
It can be a list of customers with a percentile score next to their name.
It can be a list of customers with a stoplight metric; green/yellow/red. Or little smiley faces. But behind the pretty lights and the unblinking eyes should be data.
How do you know? Like the notes says after the requirement in 9001:2008, “input from sources such as customer satisfaction surveys, customer data on delivered product quality, user opinion surveys, lost business analysis, compliments, warranty claims and dealer reports” – whatever your creative genius comes up with. But something.
I’ve seen Survey Monkey put to good use for this. Reply cards sent with the product generally have a horrible return rate and they are almost not worth the effort. On-line options tend to do better.
Have an overall score covering all customers, or individual scores – but be prepared to justify your choices. If you exclude some customers then explain why.
Action Plans to Meet Goals
Along with that metric there should be a Goal. And – this is important – if the goal is not being met then there should be an action plan to achieve the goal.
The requirement for this is manifold and at the core of the standard. Here’s one:
8.2.3 Monitoring and measurement of processes
The organization shall apply suitable methods for monitoring and, where applicable, measurement of the quality management system processes. These methods shall demonstrate the ability of the processes to achieve planned results. When planned results are not achieved, correction and corrective action shall be taken, as appropriate.
Here’s another:
8.5.1 Continual improvement
The organization shall continually improve the effectiveness of the quality management system through the use of the quality policy, quality objectives, audit results, analysis of data, corrective and preventive actions and management review.
One more:
8.4 Analysis of data
The organization shall determine, collect and analyse appropriate data to demonstrate the suitability and effectiveness of the quality management system and to evaluate where continual improvement of the effectiveness of the quality management system can be made. This shall include data generated as a result of monitoring and measurement and from other relevant sources.
I could go on…
Back to the Minimum Set
So, customer satisfaction is one. “Check.”
Here are some others we expect to see (depending on your business, of course).
On Time Delivery – I could be part of customer satisfaction. Have a way to measure it that is consistent. Often MRP systems have a problem with making a sensible number out of the data it collects. There is absolutely no problem with normalizing the data afterwards. Do what you have to do to get a number that is consistent. It’s value is that it is a means toward continual improvement.
And, please, don’t tell me it is 100% unless you’re selling unrealistic expectations as an actual business. I will be happily surprised if you can achieve that goal – though yes, it does happen routinely for some companies. Make it a stretch goal, but start low and change it gradually as your process can consistently reach it.
Scrap – how much material are you not using. Some folks use this along side a “re-use” metric. This is typically a dollar value, but for some commodities it is a weight or volume metric to save frequent currency or value conversions.
Machine down-time – Can be tied with a “Preventive Maintenance tasks on time” report as they are often related.
The rest of the organization.
So far I’ve listed mostly production and operation-related metrics and those should be a “slam dunk” for most organizations.
The other departments, such as Sales, Purchasing, QA and HR have a typical set as well (covered HR pretty well in a previous post).
Again, I am pointing out basic and typical minimum expected sets.
Sales
Conversion Rate – converting quotations into purchase orders
Time to quote – in days, usually. Add your own fine print.
Purchasing
Time to place – Time between purchase request and placing of the order. This might include a sub-metric; Time to approve.
HR
I provide an extensive list here, but at a minimum, there should be a focus on the timing-related items, such as Time to Indoctrinate/Perform initial training.
QC
Hold times – inspection wait times, for example – we often find Cp, Cpk, etc. – but I think the product metrics are pretty well understood. I could cover them in another post.
QA
All of the the QMS related items, particularly:
Internal Audits on Time
Open NCR/CA/PA aging
Until Next Time
Please, don’t get the idea that all of these metrics are expected all of the time, other than customer satisfaction metrics.
But, most organizations could use a few more, rather than a few less. Certain metrics come and go. They get crushed, and another one takes its place.
At the end of the day they should provide value to the company, and generally that can’t be determined until they are tried on for a while.
Quality metrics are the lenses by which we see how the organization is working; make them work for you. Empty frames don’t do anyone any good.


